Mike Paradis, Demand Chain Systems

Mike Paradis
Chief Innovation Officer

Mike Paradis is an entrepreneur who is nationally recognized for his expertise in business-to-business sales, marketing, service excellence and channel management. As a consultant, Mike worked with Cargill for 10 years on customer-centric projects and formed a partnership with Cargill’s founding family, the MacMillans, who shared his vision for creating the first consulting services company (BenNevis) dedicated solely to increasing the growth and profitability of businesses by providing a strategic customer-centric framework. As a natural extension of that CRM strategy work, Mike and two partners founded Demand Chain Systems in 2007 as an independent company to focus exclusively on CRM implementations.

Mike was previously executive vice president of GE’s Customer Relationship Solutions Division, where he helped build and lead their CRM system integration organization of 80 consultants.

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Chris Dahlberg
Managing Partner

Chris Dahlberg has nearly 20 years of experience building SFA and CRM systems and managing CRM practices. While at 3M early in his career, he implemented the company’s first-generation SFA system in several departments. Later, as a senior consultant at GE Capital Consulting (Ambient Consulting), he was one of the firm’s most highly utilized resources, implementing SFA and CRM solutions for hundreds of clients in the financial, transportation, manufacturing and healthcare markets. He also served as the firm’s CRM practice manager.

In 2002, Chris helped establish the CRM technology implementation team at BenNevis, a strategic CRM consultancy. In 2007 Chris founded Demand Chain Systems with Mike Paradis.

When not working Chris enjoys wakeboarding and spending time with his family.

Wayne Latterell
President

Wayne is a Senior executive with 25 years ‘experience leading and building high performing cross-functional teams. Wayne is a nationally recognized leader for his work in enhancing customer effectiveness through technology. Wayne has managed and directed customer management improvement for more than 75 organizations including; Ford Motor Company, Best Buy Corporation, Andersen Windows Corporation, Jostens, and others.

His work has helped organizations realize double-digit revenue growth, restructure costs, and improve customer retention practices.  Programs including technology enabled selling, gmbuypower.com, bustracker, and others have transformed customer engagement practices within the commercial vehicle industry, transportation services, manufacturing and electronic retail segments.  Wayne has personally managed and direct more than 65 strategic improvement programs with a 97% success ratio.

Published works: CIO Magazine, CRM Magazine, Selling Power, Successful Dealer