I first found this video while browsing through Facebook. I thought it was rather remarkable…. And then I started thinking about Business/IT alignment, CRM agility, and Change management (Yes you read that right, a YouTube video posted on Facebook got me thinking about business/it alignment). Of...

We have been thinking a lot about the concept of creating a customer-obsessed culture, and Salesforce’s latest initiative on “Becoming a Customer Company” brings this “old” concept to new light. (If you have not seen it yet watch the Salesforce Video embedded below this post) Customer...

CRM can be tricky - and its SO often that people start searching for a replacement CRM System or Tool, when in reality it is not the software that is the problem. When we say you need a "better CRM System", we do not mean that you need to replace your software, we mean you need to fix your...